Jack Chindlund

Marketing Candidate Focused on Consumer Insight, Brand Strategy, and Product Thinking

I’m a marketing student at the University of Colorado Boulder, focused on how people make decisions—and how brands can turn that insight into strategy that drives growth.

Through case competitions, project work, and time working with customers, I keep coming back to positioning, messaging, and go-to-market plans that are clear and feel relevant in real life.

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Jack Chindlund — Portrait for portfolio hero

Selected work

Strategic Work Focused on Insight & Growth

These projects highlight how I approach consumer insight, positioning, and go-to-market strategy.

Brand strategyInfluencerWellness

Natrol Melatonin — Brand Strategy & Influencer Platform

Challenge

Natrol needed to increase engagement and stand out in a crowded sleep aid market where many brands relied on similar messaging.

Insight

Younger consumers were disengaged from traditional wellness messaging and responded more to lifestyle-driven, relatable content.

Strategy

Developed a tiered influencer strategy designed to reposition Natrol around real-life sleep habits and routines, making the brand feel more authentic and accessible.

Outcome

Presented the strategy to senior leadership at Vytalogy Wellness and placed 2nd in a national case competition, competing against top undergraduate teams.

Product conceptGTMSustainability

ReFill — Sustainable Consumer Product Concept

Challenge

Consumers are increasingly aware of sustainability issues, but many existing solutions require trade-offs in convenience or cost.

Insight

Most consumers want to make more sustainable choices, but only if the solution fits easily into their current behavior.

Strategy

Designed a refill-based product system focused on simplicity, accessibility, and long-term value, supported by clear pricing and positioning.

Outcome

Developed a full go-to-market plan including target audience, branding, pricing strategy, and customer experience.

How I work

What I bring to a marketing team

I combine structured thinking with real customer understanding to build strategies that actually work.

Consumer insight

I focus on understanding how and why consumers make decisions, and use that insight to guide strategy.

Brand & positioning

I’ve worked on messaging and positioning that help brands stand out in crowded markets.

Product & customer mindset

I think about marketing beyond campaigns—focusing on how the product, positioning, and customer experience all work together to drive long-term engagement.

Real customer conversations

As a Shift Lead at Best Buy, I work with customers in live purchase journeys—unpacking needs, objections, and what actually moves decisions.

Background

Experience snapshot

Best Buy — Shift Lead

Partner with customers on the sales floor to uncover needs, clarify trade-offs, and translate features into benefits that match how people shop and decide.
Develop a practical read on objections, decision stages, and what nudges consideration—context I bring into messaging, targeting, and path-to-purchase thinking.
Guide solutions-led recommendations that widen relevance (basket-building) by connecting situational context to the right products.
Coach teammates on discovery questions and consultative framing so conversations stay customer-led—closer to insight work than scripted selling.

University of Colorado Boulder — Leeds School of Business

B.S. in Business Administration
Emphasis in Marketing & Entrepreneurship
Experience in case competitions, brand strategy, and go-to-market planning

Tools & fluencies

Excel
PowerPoint
Google Sheets
Canva
Qualtrics
Consumer insights
Positioning
Messaging
Go-to-market strategy

Background

About

I’m interested in marketing because it sits at the intersection of consumer behavior, strategy, and creativity—but what interests me most is understanding what actually drives people to act.

Through school and real-world experience, I’ve been building my skills in consumer insight, positioning, and go-to-market thinking.

I’m looking for a marketing role where I can keep growing and contribute to brand work that matters.

Contact

Let’s connect.

I’m currently looking for full-time marketing roles where I can contribute and continue building as a marketer.

Emailjackchindlund@comcast.net